Ingrid Land Photography

Most people think that a brand is a logo, or even a mark. In reality, a brand is a comprehensive experience. Photography (and videography) is the most powerful tool that shapes the initial impression of potential clients.

Once you’ve defined your personal brand, how do you show it? This is where your personal branding photo shoot comes into play.

The business economy is a crowded one in today’s society, so individuals and companies must try extremely hard to stand out from the crowd. While an engaging, emotionally stimulating, and aesthetically pleasing visual brand will truly set a company up for success, a dull (or absent) visual identity will certainly hinder a business’ chances of standing out from the crowd.

The rise of social media platforms such as Instagram and Pinterest have seen a massive shift from text-based content to visual stimulation, but how can businesses use this to their advantage?

‘Visual branding’ is a term we hear a lot these days. If you aren't familiar with it, visual branding simply refers to the look and feel of a brand.

Photography plays a crucial role in delivering the personality of your brand. It also enhances your positioning as an expert and this in turn gives you the competitive edge with purpose of increasing your sales.

A business will budget in for a new logo and brochure design by hiring a Graphic Designer, because they are the experts. Budgeting for a photographer is equally important. Yet a lot of businesses don’t see it’s essential. Most feel their Iphone or a staff member with a entry level camera is good enough…

Don’t risk disconnecting with your customers by using lesser quality images across your marketing and websites, as this will instantly devalue your brand.

Today's’ customers are more and more wanting to connect with people and their brands. If you want to attract attention to your brand, your clients need to be inspired at the first impression. And that is only achievable with great, authentic photographs that reveal a consistent and genuine message.

Visual Content Drives engagement = sales

You should also understand what makes your ideal audience tick. Why would your audience buy your product? 

If you are a life coach, maybe your ideal customer is an overworked mom who’s desperately searching for meaning and clarity about the future. Now, how do you present your brand in a friendly, visual way that shows you have the answer to her problem? As a life coach, you may dedicate a portion of your website to testimonials of happy clients. Be sure to include a photo as a human touchpoint.

Marie Forleo is a master of this. She has a page on her site entitled “Praise” with a seemingly endless stream of success stories. Her visual brand identity becomes a composite of all the people she’s helped to live their best lives.

To make a REAL impact with your visual content, here are the 5 tips to consider:

1. Budget for a photographer. How much is your brand worth? Just as you would budget for your logo, marketing and website design, it is just as important to set aside a budget for photography. You can hire a photographer from $500 to around $1500+ a day (depending on the scope of work) but it is a worthy investment long term as you will have your authentic library of images of artistic workplace shots, portraits and in action shot just to name a few.

2. Hire and Expert:
We can all change a light bulb but that doesn’t qualify us to be an electrician! Professional photographers have the skills, equipment and eye. You can’t fake experience.

3. Avoid using stock images: Stock images are easily accessible and easy to use but they most often do not connect with your branding. The good ones are often expensive and the more cost effective ones are usually generic and boring and run the risk of having your audiences disconnect with your brand.

4. The results are only good as the brief: Spend a small amount of time, filling out your photography brief, so as to achieve the results you want. Include your brand values, target audience as a start. Also think about your own styling and those who work with you.

4. Simplicity & clarity: your visual identity does not need to be complicated. When you have too many things going on, you run the risk of confusing your audience. At the risk of seeming underwhelming or unexciting, remove everything from your visual identity that does not contribute to your brand persona.

Do you still doubt the effectiveness of product photography?


Visit my Services page & see how I can help you create your unique Visual brand 🍀

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